Your service menu is the part of your profile that does the actual work. It is what customers read, what pricing questions are answered from, and what search matches against. This is how to set it up properly.
Groups and variations
Services can nest. A group is the thing you offer; variations are the versions of it.
For a lash tech, the group is "Lash Extensions" and the variations are Classic, Hybrid and Volume. For a baker, the group might be "Custom Cakes" with variations by size. For a photographer, "Event Coverage" with variations by hours.
Groups stay collapsed on your page, so a vendor with sixty services does not present a wall of text. Each collapsed group shows the lowest price inside it, so a customer sees a real number before expanding anything.
Where prices go
Prices belong on the variation, not the group, whenever versions cost different amounts.
This is the most common setup mistake. A vendor prices "Lash Extensions" at $80 and leaves Classic, Hybrid and Volume blank. The page now shows one number for three services that cost different amounts, and every customer asks the same question in the DMs.
If a service genuinely has one price, put it on the group and skip variations. Structure should follow your actual menu.
Name services the way customers say them
"Full Set — Volume" is better than "VLM FS." Internal shorthand is invisible to a customer and unhelpful to search, which matches on meaning.
Where a term is regional or personal to you, add the common word alongside it. Someone searching for braids should find you whether or not your menu uses the specific style name.
Prices that hold up
Publish numbers you will honour. A price a customer cannot actually book at causes the same problem everywhere: they arrive expecting one figure and hear another.
Where cost genuinely varies, use the variation structure to show the range rather than a single optimistic figure. Three variations at $110, $135 and $160 tell a better story than "from $110."
Include what is mandatory. If travel always applies inside your area, build it in. Canadian rules on advertised pricing require the first price shown to be one a customer can actually pay, and it is also simply how you avoid an awkward conversation.
Keep it current
Old prices are worse than no prices, because they set an expectation you then have to walk back. When you raise your rates, update the menu the same week.
Remove services you have stopped offering. They keep generating enquiries you have to decline.
What good looks like
A complete menu has every service you offer, grouped sensibly, with prices on the things people actually book, named in words a customer would use. It takes half an hour once and then needs occasional maintenance.
It is also the difference between a profile that answers questions and one that generates them.
From the customer's side, a complete menu is what makes you comparable. Someone deciding between three bakers can see what each one offers and what it costs, and message the one that fits. A profile without prices is not in that comparison at all — not because it is ranked down, but because there is nothing to compare.
FAQ
How many services should I list?
As many as you genuinely offer. There is no penalty for a long menu, since groups collapse. There is a real cost to a short one, because you can only be matched to what you have listed.
What if my prices depend on the client?
Use variations to show the realistic range, or list a consultation. Publishing the lowest possible figure as though it were typical is the pattern that causes complaints.
Should I list a deposit as a separate service?
No. A deposit is part of a service's price rather than a service of its own. Listing it separately makes your menu harder to read.
Can I reorder my services?
Yes. Services have a display order, so you can put your most-booked work first rather than leaving it in the order you happened to add it.
Do I need a price on every single variation?
Not strictly, but variations without prices are the ones customers ask about. If a variation is bookable, it deserves a number.
Ready to find one yourself?
Describe what you need and BuzzGram AI will find real local vendors in your city, in seconds.